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7 Steps to successful selling on TeespringThis article was originally published by Teespring Creator Alison Scott on medium.com under the title “I stared an online t-shirt business…and all I got was this lousy t-shirt”. We caught up with Alison recently on her Facebook ad best practices, thoughts on the new T2 updates, and more—read the full interview here. I sell t-shirts on the Internet. I also hang out in a couple of groups for people who sell t-shirts on the Internet. For both these reasons, I’ve started to get quite a lot of friends requests from people who want to make money selling t-shirts on the Internet, and I don’t have time to help all those people with queries. However, for free and gratis, here’s how to make money online by selling t-shirts. 1. Design a shirt that people want to buy Look at news stories about shirts that sell, shirts you see people wearing, shirts you see in shops. Do not copy any of these shirts, but think about what works in terms of design, ideas, structure. Find a hobby, ideally one of your hobbies, that has few available shirts. Hint: look for hobbies where all the shirts say “I’d rather be pigeon-fancying” or “Keep calm and carry on pigeon-fancying” or “I’m a girl who loves pigeons” or anything else where you could put any hobby at all on the shirt. Now design a shirt with a slogan that’s relevant to that hobby. “I love pigeons — coz there’s no place like home”. That sort of thing. Check that your idea’s not been used already, and check it doesn’t violate anyone’s intellectual property. If you’re new to design, use online tutorials t work out how to make your shirt look good. Use the GIMP and Inkscape if you can’t afford paid design programs. Make your design as good as you can, but don’t make it too complex, and don’t spend days on it unless you’re learning how to use the software. Consider paying for designs; I personally don’t but lots of people do. 2. Make your shirt available Set your shirt up on Teespring or another t-shirt fulfilment site; use their tools to make sure that the preview/mock-up image is as good as possible. I use Teespring because I like the quality of the shirts, the company is responsive to sellers, and the customer service is generally good. They also pay quickly which matters, especially once you’re scaling. 3. Market your shirt for nothing Find out where the pigeon-fanciers hang out. Forums, Facebook groups, mailing lists. Check the terms of those groups very carefully; if they allow you to post pigeon-fancying commercial messages then post, just once, politely, with a link to your shirt. If they don’t, then message the moderators, or post saying “is it ok to do this” — because most groups that don’t have many good shirts already are quite happy for you to post about your shirt. 4. Sell a shirt or two With luck, a couple of pigeon-fanciers will buy your shirt. If they don’t, see if they give you feedback about your shirt; act on it. If there are lots of likes but no sales, ask why they’re not buying. “It’s funny but I wouldn’t wear it” is a problem; ask what they’re after. If it’s “the shirt costs too much” then start again from the top with a hobby that costs more to take part in. Design issues, or it being a t-shirt when they’re after a hoodie, or slight changes to wording, fix, relaunch, follow up. Pay special attention to people who say things like “I really need a shirt saying…” — if you make that shirt then that person will probably buy it unless it’s crap, and other people might like it too. 5. Paid ads and scaling Once you’ve got a couple of sales, set an ad up on Facebook for $5 a day, aimed at approximately the readers of Pigeon Fancier magazine. Search for videos on YouTube about using audience insights to find the really keen pigeon-fanciers who will spend money on their hobby. Look at Teespring’s Training Center, and Teespring’s videos on YouTube to learn about using paid ads effectively. (The videos from Teecon Barcelona are particularly excellent). Run your ads off a Pigeon Fancying Facebook Page. Pick a good name for it, like “We All Fancy Pigeons.” Make it look real; post real pigeon-fancying photos and content as well as shirt ads. (This is another good reason to start with a hobby you’re in). Once you have a profitable ad, scale up (spend more money on that ad) and scale out (design similar ads, and shirts for very similar niches, canary-fanciers say). Watch your return on investment very carefully; you’re aiming for at least 100%, so every $10 spent earns you $20 in sales. This is by far the hardest part, and there’s lots of free advice out there on how to do it. You now need to spend time, probably a week full time, learning this part of the trade. But if you’re a newbie, here’s the thing: Do not spend a single penny on ads until you have already sold one shirt to a person who you aren’t related to. I keep seeing people saying ‘you have to spend money to make money’ and spending hundreds of dollars ‘testing’ very poor designs. If you can’t sell one shirt to a mad keen person using free methods, it’s unlikely to ever be a profitable shirt. I have a rule that I (almost) never spend more on ads than 50% of my previous day’s shirt sales. As I don’t pay for designs, this means that my business bootstrapped with zero overheads. (I do subscribe to Adobe CC and a couple of other relevant bits of software, and I buy software and fonts out of profits when I need to). 6. Make more shirts Lots more shirts. I try to launch at least one a day, many people launch more than that. I watched an interview with Derek Pankaew, who said that nine out of ten shirts lose money (though not for me, see ‘no overheads’), nine out of ten of the rest make a little money, and one in a hundred makes thousands of dollars. When I got to 1000 shirts, Teespring said ‘you’ve launched 460 campaigns’. I think that must include relaunches, but still, I have many, many active campaigns, and most of them just sell a shirt or two, or none. But plenty sell twenty shirts, and a few sell a hundred shirts or more. 7. Three bonus free pieces of advice “Do not spend more than an hour designing a shirt” — I got this from Keegan Rush, who’s a Teespring millionaire. I break it all the time, because I design the shirts I want to design regardless of how long they take. But two of my top five shirts took less than an hour to design, and the next 20 are split 50/50 between shirts I’ve laboured for hours over and shirts I’ve knocked up in a few minutes. There’s a lesson here. “It’s about as hard to go from 1 sale to 10 as it is from 10 to 100, 100 to 1000, and 1,000 to 10,000.” I got this from someone on Teespring News, sorry, can’t remember who, can’t find the post again; but it appears to be broadly true for me, and if I hadn’t thought it was possible I would probably have stopped, because 10,000 shirts a year is about where it delivers the income for a full-time job and that feels utterly impossible at the point where you’ve sold 50 shirts. his is a graph of my 2016 sales numbers (blue) and gross profits pre-ad-spend (green); net profits are about half as much. The y axis is logarithmic; as these graphs are reasonably linear, it supports the theory that you can scale exponentially until you hit the limits of the platform you’re selling on. Finally, Ira Glass’s famous quote on creativity. “Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.” Creator Insights: Alison Scott talks successful sellingAlison Scott is a UK based Creator who first signed up with Teespring in 2015. She currently focuses on selling within European niches and recently made the switch to full-time seller in June 2016. In the interview below Alison shares more insight on how she was able to go full-time, her thoughts on some of the recent T2 updates, and her plans for the future. Make sure to check out Alison’s insightful article titled “7 Steps to Successful Selling on Teespring” as well.
What inspired you to write the article listed above? I was in a Facebook group for Teespring newbies, and people kept asking the same questions over and over. I don’t really have time to help individuals, but I’d learnt a lot from sellers like Ty Huls and Keegan Rush, and I wanted to do something for people who are just starting out. You signed up with Teespring in 2015, but didn’t really start selling until later on, what changed? I started in a very slow and part-time way, just doing the odd shirt as I felt like it. And then in June I had a running shirt and thought “maybe I could make a go of this”. And I quickly had two or three more designs that sold, you know, 20 or 30 shirts, and at that point I ran some numbers and thought it would definitely work. Christmas 2016 was better than I was expecting though. When was the moment you decided to focus on selling full-time? I think the tipping point was my first profitable Facebook ad that scaled. That was when I saw the power of the platform, that if you can just find your audience your sales are essentially unlimited. And that rang a bell, because I’d been looking to build a new career in an area where I could lever my work, so that I did something once and sold it many times. Teespring recently announced some significant T2 updates which include flat-pricing, access to buyer emails, new storefronts, and much more. What is your favorite T2 update that Teespring has announced thus far and why? For me the biggest thing is being able to predict profits on a shirt. Before T2, I had to price a shirt so that it was profitable even if I only sold one. And then if I happened to sell 100, well, I got massive windfall profits as the cost came down. And massive windfall profits are very nice, but not as nice as getting a steady, higher, profit shirt by shirt. How will this T2 update (or updates) impact your business strategy? Having a lot of designs that sell in small numbers forever was always part of my strategy, but T2 has vindicated that; I’m making a lot more on the random sales that come through. I’m pleased to get the emails but of course only a small portion of buyers tick the email box; I’d like Teespring to find a way to increase the proportion who do that. In your article you said you aim to launch one design every day; can you give us a glimpse at what your typical work day looks like? The great thing about working for yourself, and about Teespring, is that you can work when it suits you, so in one sense I don’t have a typical day, it’s very variable. But I normally start by clearing comments and queries that have come in overnight, checking my ads and tweaking any that are going well or badly, and checking relaunches in Teespring and doing any price adjustments (price adjustments are a fact of life in Teespring EU because my shirts are priced in round pounds but profit is in Euros). I try to set aside time every day for design, and I split that between quick designs and variants of existing designs that customers have asked for, and more elaborate ideas. Sometimes design takes the whole day, but normally I do an hour or two. Then I launch shirts, write posts about the shirts for my niche pages, and launch an ad for the shirt. And finally I research trends in my niches and possible new niches. In your article you also mention starting off using an ad budget of $5 a day for paid ads; what ad types do you use when testing a new design? I usually start by boosting a post about a shirt; you can normally get a very good idea of how it’s going to go from the shares and comments. And sometimes your readers will tell you right then what’s wrong with your item! After a couple of days I’ll either kill it or add a new ad with a conversion goal for the same design; I normally convert on ‘add to basket’. Normally I’ll stop the boosted post after a few days and just leave the conversion ad, but if it’s obviously driving sales I’ll keep it going. But I no longer kill designs completely, I just stop running ads to them. Only yesterday I had a random sale on a design I did last summer that had never sold a single shirt; but I left it running and it’s free money now. Finally – the great pixel debate! At this moment – what’s your pixel approach? Do you use one for all niches or one per niche? Do you expect this strategy to change as your business continues to grow? I’m all on one pixel, because I’m using my personal FB account. I get a lot of page likes by inviting people who’ve liked a post (over a thousand new likes this week for example); I go through and invite them all while watching TV in the evening. I think with a business account I can still invite people after running a PPE ad but I’m not quite sure and don’t want to lose that opportunity. I’m sure I’ll switch during 2017 but it feels like a big step. Is there anything else you’d like to share with the community? It’s mostly in the article; but like any other business, making money is about controlling costs, meeting demand, and being persistent. So don’t spend money on ads until you’ve sold a few shirts by free methods, pay attention to your customers, and don’t give up. Not too long ago, I knew nothing about how to run a Facebook ad to sell a product. Okay maybe just tried it once. I ran an ad for an iPhone app I had to try and get more users. I wasn’t sure if it really helped. I probably was doing it all wrong. Still I tried. One day in March I came across someone selling a course about how to make money selling your own t-shirts online. This seller was your typical internet marketer. He said how easy it was. He said he earned over $100k in a month. He made it seem like anyone could do it. He knew how to sell. So my eyes got big and dreamt about the money I could earn if I sold my own designs. Selling t-shirts had been on my mind for many years. I just never thought I could make that much money from it. I bought the course, which was really cheap. The course was just okay, but I knew nothing to start anyways. Soon I had my first t-shirt design uploaded and ready to sell. I created it myself with my basic Photoshop skills. I created an ad and started running a Facebook ad campaign. I learned to test it out with a $10 ad budget. If no one bought a shirt in the first $10, then stop the ad. It was a way to test out the design and buyers. My first design got to $10 and no one bought. I stopped it. Still I was interested in this. I liked the process. I joined a couple Facebook groups to talk and learn from other people. Some were just beginning, some were having success, while some were still struggling. The next twenty designs and ad campaigns failed. I spent $10 each time to test it out, and despite thinking people would love the shirt, no one was buying. The highest I got was 3 shirts. I thought I had an amazing design and targeted the right audience. I lost money on that campaign because each day I spent $10 and ran it for seven days hoping at least ten shirts were ordered. The reason I needed ten orders is because the website I was using to print and ship these shirts is Teespring.com. They make it easy for anyone to sell shirts. Just upload a design, set your price, and if at least 10 shirts are ordered, then the shirts get printed and shipped. They handle that. They just send you money. If it doesn’t reach at least 10, then no one will get charged and no shirts will be printed. So no upfront costs and no need to keep any inventory. I learned it wasn’t as easy as I thought. I couldn’t just make a shirt, and advertise it. Twenty-one failures proved that. I tried selling shirts to dog lovers, coffee lovers, hot sauce lovers, lawyers and more. It would have been easy to quit after so many failures. I wasn’t ready to quit yet. Finally on the 22nd campaign I had a winning design. It was stupidly simple. It was just a cute message I found on Instagram and targeted towards pediatric nurses. It took less than five minutes to create it in Photoshop. Once I ran the ad, I had a sale before I spent $10. After the campaign ended seven days later, 17 shirts were bought. I spent $81.72 on ads and earned $112.25 for a profit of $30.53. It wasn’t a huge profit, but it was a successful campaign finally. It took a few more failures before I had another successful one when I sold 32 shirts. Here is that shirt. As you can see I was targeting butchers, and giving them a funny shirt. Seeing success made me even more obsessed about this. I stayed up late to research ideas and work on new campaigns. I learned through trial and error. I carried a Moleskin notebook around all day and wrote down t-shirt ideas. The first thing in the morning I would check how sales overnight were. The last thing I’d do before bed was preparing new designs to start selling in the morning. After my first full month, I just about broke even. I cashed out $1,106.87 from Teesrping, but paid just about that much in Facebook advertising. Some people might be discouraged, but I was glad I broke even. In the month of May, I kept working hard. I was flat out was obsessed with it. All my free time was spent on this. Because I was trying to find the right audience and sell them the right design, I had more failed campaigns than winning ones. But the winning campaigns were massive. I had my tipping pointThe month of May I was finally profitable! I finally was more consistent with my campaigns and selling designs that my customers wanted. All the struggling I had before was finally turning around. All the hard work I put in was now starting to show me massive results. The month of May was my tipping point. Since then I’ve been profitable every month. This year I’ve had my best year ever online. Better than any year I’ve had with iOS apps. How well has it done? Up till September 1st, I’ve been paid $152,996.34 by Teespring.That’s my share of the money earned from selling my designs. However, I do have advertising costs. Without spending money on advertising, no one would know my shirts. I’ve spent $51,024.98 on Facebook ads alone. That isn’t a typo. It’s hard for me to believe because that’s a lot. Minus my Facebook ad spend and that’s a profit of $101,971.36! First time I’ve ever hit six figures online in one year. Better than my apps believe it or not. Life changing for me? You bet! That’s just in 5 months. The numbers are staggering to me still. I’m amazed by the results I’ve gotten. I feel proud though because the amount I’ve earned is in direct relation to the amount of work I’ve put in. Three years ago, if someone told me I would have earned this much from selling t-shirts I would have said it’s too good to be true. I don’t want to make it seem like everyone is making this kind of money. There are lots still struggling. I don’t want to make it seem like it’s super easy. So that’s why I’m very thankful of the results I’ve gotten. I’m not taking it easy. I still am putting in as much time into this business. In fact, I’ve stopped developing apps this year. Will I get back to it? I don’t know because right now this is going well for me and I really enjoy it. I started off as a beginner with dreams to make money selling t-shirts. It wasn’t an easy road, but I’m glad I stuck with it. And if you doubt my earnings for any reason, then feel free to click the back button now or close this site. I’m not here to lie. I have no interest in making up numbers. If you’ve read my blog long enough, or have met me, you know I’m not that type of guy. I want to share what helped me go from being a beginning to seeing success and apply it to whatever it is you want to do. I’m fortunate that I have found success doing this. I know people who are doing this full time. I know people who are doing this on the side and earning thousands a month in profit. Then there are people making way more money than I am. (Want to learn how to get started? My course is now ready. It’s called Tee Academy Elite. Click here to learn more.) Took advantage of the resources available to meI’ve always wanted to design t-shirts. When I went through idea after idea about what type of business I wanted to start many years ago so I could leave my job, a t-shirt business was one. I remember this was back in 2007 because I was living Taipei, and reading more about what I needed to print my own shirts. Maybe I could find a local printer, but I would need a minimum number of orders. I looked into buying my own printing press and doing it in my garage. There were websites like Cafepress.com where I could upload my designs, set my price, and earn however much I marked up my shirt. The profit margins seemed so low though. I also didn’t have an audience to sell my shirt and would just have to rely on buyers browsing the website. It was just one of many ideas that ran though my minds. It was an idea that wouldn’t die though. When I started Get Busy Living, I wanted to make a shirt and sell it. I got introduced to a great shirt printing company from another blogger. I made the design myself in Photoshop and ordered 50 shirts. When I got them, it was a great feeling to hold these shirts in my hand. I began promoting it on the blog and got excited when people bought. I’ve sent shirts as far as to Singapore and Switzerland. I stopped selling them because I went to Taipei with my wife and I couldn’t ship any shirts that were ordered. So I didn’t re-order and when I came back, I didn’t sell them again. I just didn’t like having inventory. Still the dream of selling my own t-shirt designs to people who wanted them was always on my mind. And that’s why I love the internet. Because now a guy living in Florida, can profit $100K in only five months with just a computer. The same guy in Florida created an app for $1,900, hired a company in the Ukraine, and was featured as App of the Week. You don’t have to sell t-shirts. Plenty of people making money because of the internet. They may be selling books, hand made crafts, a physical product, offering their services, doing consulting and the list goes on and on. I didn’t use the excuse “I don’t know how to start”This is one of the worst excuses. Starting is the easiest part I think, but so many people use this excuse. I could have easily thought to myself “I don’t know how to start”. It can feel overwhelming knowing nothing, but wanting to know it all. I get so many emails from people who say “I don’t know how to get started.” That’s a way to basically say, “I want to ______, but I’m too lazy and afraid to figure out how.” I’ll tell you how I know they are lazy. There’s this website called GOOGLE. Very helpful to learn anything. When I began, I never thought that. Instead, I thought “What do I need to figure out FIRST to get started.” Just like when I learned about outsourcing was a way to get my app made, I learned enough to get started. I screwed up a lotYou would laugh if you saw some of the t-shirts I tried to sell. Even I’m ashamed. They weren’t failures. They were learning experiences. I’ve had designs that I thought would be a winner, but turned out nobody wanted it. That’s hard to take, but I just have to move on from it. I wouldn’t have had the success if I didn’t screw up. Mistakes taught me something every time. I didn’t aim for perfectionWhen I began, I didn’t try to be perfect. My first campaign was a dud. So were the next twenty campaigns. Too many people want everything to go perfectly. They want the very first business they start to be a huge success. They want the first book their write to be a best seller. That’s aiming for perfection. Trying to be perfect will kill many dreams before they even begin. $101,971.36 is amazing, but it didn’t come because everything has gone perfectly. I became obsessed with this I think about t-shirts from the time I wake up till I go to bed. I completely stopped making new iPhone games because every time I got on my computer, I was doing something related to selling shirts. Things like researching ideas, reading conversations in Facebook groups to learn, asking questions, designing shirts, setting up Facebook ads, monitoring currents ads, tweaking ads, and the list goes on. I even began dreaming about it. I didn’t just put a little bit of time into this. I would stay up late after my wife went to bed. I’d wake up early and start doing work. During the day, my mind was always thinking of new shirt ideas. Anything that I’ve done since 2011, I would say I’ve been obsessed with it. Finishing my first half marathon, starting and growing this blog, developing my first iPhone app, starting a podcast, and last year re-skinning games to earn money after I quit my full time job. For that time, that’s all I focus on. Once it’s up and running, then I’m able to pull back and bit and start on something new or move onto something else. There is no way I could go all in on doing all those things at the same time. I’d be spreading myself too thin. I believe whatever you want to achieve, you have to be obsessed with it. I didn’t just kinda start a blog. I immersed myself in blogging. I didn’t just kinda do an app. I learned as much as I could. I didn’t just kinda reskin iPhone games last year. I spent the majority of my free time on it. So whatever you choose to do, go all in one it if you truly want to see results. Don’t just go halfway. The work you put in will determine the results you get out of it. If you just kinda sorta do it, you’ll just kinda sorta get results. I didn’t give upTwenty-one failures. That’s how many tries it took before I earned a profit. After that I still failed. I did go through a dry spell. Just seemed like nothing was working. I was spending money on Facebook ads without seeing anything in return. I was frustrated by my lack of results and reading that others were having success. The old me would have given up already doubtful I could do this. I’m glad I didn’t quit. If I would have quit, I wouldn’t have figured out a great design with targeting for the right audience, and sold $12,559 worth of shirts in one week in May. That week of selling was the same excitement as I had when Photo 365 was App of the Week. It’s easy to give up when things aren’t going right, but sometimes if you push through, then you’ll see your greatest success on the other side. What if you gave up right before that huge success? What if you were one step away? That would be a horrible feeling. I found supportBeing in a couple Facebook groups has really helped me learn. While I had the basic course to get me started, it was far from comprehensive. I learned everything on my own and from asking questions. It’s nice to have a place to get support and to learn from others. No matter what you want to achieve, don’t try and do it alone. Find support. It makes it easier. I tried!This might be the most important. I gave it a shot. When the opportunity presented itself, I had a decision to make. Try it out or wait for the right time? I decided to try it. Who knew how I would do. I wouldn’t know unless I gave it a real chance. I’m glad I did. By at least trying, I would know if I liked this or not. Once I began, I found that I really liked this. If I didn’t like it, then I’d move on. At least I wouldn’t keep thinking if I wanted to try it. So many people are afraid to try because they’re afraid to fail. The biggest failure is to not even try at all. If you aren’t good with Photoshop or anyone similar program, you can outsource the design. Go to Fiverr.com for an inexpensive way to get started.
Then be sure to roll up your sleeves and immerse yourself into the world of Facebook marketing and understanding what customers want. Finally, If you want to sell your own shirt, you don’t need to spend money on advertising to sell t-shirts. If you have an organization you’re trying to raise money for, Teespring is a perfect place to sell shirts. If you’re trying to raise money for something you want to do, you can sell a shirt. Just create a free account at Teespring.com, upload your design, choose the styles you want to offer, set your price, set your goal, set how many days the campaign will last, and when you’re done share that link on social media! If you have a brand online and passionate social media following, then you can design and sell a shirt. Just advertise it to them. No need to pay for advertising. Head over to Teespring.com and sign up for a free account to get started. Then you go take a look at what types of shirts are selling well http://teespring.com/discover http://teeview.phatograph.com I hoped I showed you what’s possibleThere aren’t many limits to what’s possible with the resources we have today. The only limits are the ones that we out on ourselves that prevent us from even trying. Don’t make excuses that are stopping you from trying! You don’t need to get into the t-shirt business. There are so many ways to make money and actually enjoy doing it. I’m thankful that this has created a life of freedom for myself. It’s what I’ve always wanted and now that I have it, I certainly want to keep it this way. |
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